Convenience Store Outlook
The New Reality in the Convenience Store Market
Non-traditional players are reshaping the convenience store landscape, driving diversification. E-commerce companies are integrating resources and digitizing operations to enhance retail performance, posing a threat to traditional stores with their innovative approaches and evolving business models. The growth of diversified service providers is transforming the industry through technological and management integration.
For Event, this represents an opportunity to differentiate itself from competitors and stand out to both brands and points of sale. While adoption in Mexico may be slower, Event 2.0 must be prepared with digital solutions, logistics tracking, process control, and Business Intelligence—including the potential use of AI.
Operation Models
Exclusive Model
Model designed to serve high-volume categories driven by demand in the traditional channel. It places greater focus on in-store execution (product turnover) to ensure the profitability of exclusivity. This model involves enhanced training and stricter controls aligned with the perfect store framework, while also enabling both horizontal and vertical distribution development.
Coverage and Sales Volume - Numerical distribution - Territory management - Brand development Coverage - 80,000 points of sale, with over - 75,000 active in Nielsen zones A3, A4, and A5 - Successful sales in 87% of 97% of visited and verified points of sale Trust - Control platforms that ensure efficient territory management Technology - Reliable brand handling through database analysis and insights on product and channel behavior Security - +25 years providing commercialization, distribution, and logistics services for leading FMCG brands Business Intelligence - Reliable brand management through data analysis and insights into product and channel behavior.
Semi-Exclusive Model
A hybrid platform designed to maximize distribution opportunities for high-turnover categories with a leaner product portfolio. Its main differentiator is that 80% of presales are motorized. It's a highly resource- and territory-efficient model.
Coverage - 80,000 points of sale, with over - 75,000 active in Nielsen zones A3, A4, and A5, at the most competitive cost - Scalable coverage based on client needs - Brand development at the best cost Trust - Successful sales in 87% of 97% of visited and verified points of sale - Strong relationships with retailers through leading brands and credit programs Security - Proven brand development success through a professional and experienced organization Technology - Platform-driven design and technology to ensure precise and effective territory coverage Business Intelligence - Data analysis of product and channel behavior, ensuring reliable and strategic brand management - Reliable brand management through data analysis and insights into product and channel behavior.
Multi-brand Model
Horizontal distribution model managing a portfolio of over 50 high-turnover categories at the point of sale, operated by a trained Pre-Seller skilled in priority management, performance metrics, productivity, and product placement. This model is recommended when the sales volume of a category does not justify the operating costs of an "Exclusive Distribution" scheme. Therefore, it is essential to generate a ticket size that ensures profitability for both the company and the commercial partner.
Model designed to serve high-volume categories driven by demand in the traditional channel. It places greater focus on in-store execution (product turnover) to ensure the profitability of exclusivity. This model involves enhanced training and stricter controls aligned with the perfect store framework, while also enabling both horizontal and vertical distribution development.
Modelo | Enfoque | Portafolio | Ejecución | Diferenciadores | Recomendado para |
|---|---|---|---|---|---|
Exclusive Model | Profitability through intensive execution at the point of sale (POS) | High-volume categories | High turnover, perfect store model | Greater training and control, enabling horizontal and vertical distribution | Brands with high demand in the traditional channel that require dominant presence |
Semi-Exclusive Model | Maximize coverage with operational efficiency | Reduced Portfolio | 80% of presales are motorized | High efficiency in resources/territory, agile coverage | Brands with high turnover but a compact portfolio; need to optimize resources |
Multi.Brand Model | Profitability through average ticket across multiple categories | 50+ high-turnover categories | Trained pre-seller focused on productivity | Compatible with multiple brands, no exclusivity required | Brands where the volume does not justify exclusivity, but requires constant presence and shelf rotation |
Models Comparision
Value Proposition | Reach New Heights
Coverage
Ability to expand and grow coverage based on customer needs.
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Weekly sales visit and guaranteed delivery.
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Savings in channel and market development of $$$ (per brand).
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Guaranteed coverage of 97% of points of sale.
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Route efficiency and automated presence control.
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Territory management based on brand-established criteria.
Reach New Heights
Explore our two business models
Modelo Exlusivo
Coverage and Sales Volume
-
Numerical distribution
-
Territory management
-
Brand development
Coverage
-
80,000 points of sale, with over 75,000 active in Nielsen zones A3, A4, and A5
-
Successful sales in 87% of 97% of visited and verified points of sale
Trust
-
Control platforms that ensure efficient territory management
Technology
-
Reliable brand handling through database analysis and insights on product and channel behavior
Security
-
23 years providing commercialization, distribution, and logistics services for leading FMCG brands
Business Intelligence
-
Reliable brand management through data analysis and insights into product and channel behavior.
Modelo Semi-Exclusivo
Coverage
-
80,000 points of sale, with over 75,000 active in Nielsen zones A3, A4, and A5, at the most competitive cost
-
Scalable coverage based on client needs
-
Brand development at the best cost
Trust
-
Successful sales in 87% of 97% of visited and verified points of sale
-
Strong relationships with retailers through leading brands and credit programs
Security
-
Proven brand development success through a professional and experienced organization
Technology
-
Platform-driven design and technology to ensure precise and effective territory coverage
Business Intelligence
-
Data analysis of product and channel behavior, ensuring reliable and strategic brand management
-
Reliable brand management through data analysis and insights into product and channel behavior.
Make it simple with GE
14
key states
Covering 73% of national consumption
377
optimized routes
1,000+ trained professionals for flawless execution
+56,000
m² of storage
Unique operation capacity
97%
real visits
98% OTIF
75% average sales
success rate
